The Top 7 Toy Companies in the USA – Perfect Playtime

toy companies in usa

The Toy Industry in the USA

Current Market Size and Trends

The current market size of the toy industry is a staggering testament to its enduring popularity among both youngsters and collectors alike. According to recent reports, the toy industry in the USA reached a value of over $30 billion.

Experts project that this figure will continue to rise as new generations of children grow up with an insatiable appetite for play. As for the latest trends, there is a noticeable shift towards toys that promote active play and stimulate creativity.

Toy companies like Kidoozie have responded by designing products such as the Super Spiral Play Tower, encouraging children to engage in imaginative exploration. Additionally, there is an increasing emphasis on sustainable and eco-friendly toys, catering to environmentally-conscious parents who prioritize conscious consumerism.

From its humble origins in handcrafted wooden toys to today’s technologically advanced playthings, the toy industry in the USA has embarked on a remarkable journey of growth and innovation. With a market size continuing to expand and evolving trends shaping its landscape, one thing remains certain ¨C toys will always hold a cherished place in our hearts and continue to inspire generations of joyous playfulness.

Major Toy Companies in the USA

Mattel Inc.

Originating from humble beginnings, Mattel Inc. has grown into a household name in the toy industry since its founding in 1945. The company was established by Harold Matson and Elliot Handler, who combined their names to create the iconic brand we know today.

From its early days producing picture frames and dollhouse furniture, Mattel quickly gained recognition for its innovative approach to toy manufacturing. Over the years, Mattel has introduced a plethora of iconic brands that have captured the hearts of children worldwide.

One such example is Barbie, created by Ruth Handler (wife of Elliot Handler), which revolutionized the concept of dolls with her fashionable outfits and diverse career options. Other beloved brands include Hot Wheels, Matchbox cars, Fisher-Price toys, and American Girl dolls.

Mattel’s impact on the industry is significant as it continues to shape trends and influence global markets. With its extensive distribution network and strategic partnerships with popular franchises such as Disney, Marvel, and DC Comics, Mattel’s presence can be felt across toy aisles and playrooms around the world.

Hasbro Inc.

Hasbro Inc., another major player in the toy industry landscape, has an equally fascinating history that dates back to 1923 when three brothers¡ªHenry Hassenfeld, Helal Hassenfeld, and Herman Hassenfeld¡ªfounded Hassenfeld Brothers Incorporated. Originally a textile remnant company based in Providence, Rhode Island; little did they know they would eventually become renowned for something entirely different: toys!

In 1968, Hasbro had a game-changing moment when they introduced G.I. Joe¡ªthe first action figure marketed towards boys¡ªand it quickly became a sensation among young boys across America. This success was followed by the introduction of Transformers, My Little Pony, and Nerf, among many others.

Hasbro’s ability to tap into the imagination of children and create lasting franchises has propelled them to the forefront of the industry. Moreover, Hasbro’s collaborations with entertainment franchises have been instrumental in their continued success.

By acquiring licenses for popular properties such as Star Wars, Marvel Comics, and Disney Princesses, Hasbro has capitalized on the synergy between beloved characters and toys. This strategic approach has allowed them to create captivating play experiences that resonate with both children and collectors alike.

Lego Group

The Lego Group’s origin story can be traced back to 1932 in Denmark when Ole Kirk Christiansen initially started manufacturing wooden toys. However, it wasn’t until 1949 that Lego as we know it today was born with the introduction of their iconic interlocking plastic bricks¡ªthe building blocks that would revolutionize the toy industry worldwide.

Expanding its footprint across international borders, Lego made its mark in the US market in 1961. Building on their innovative design system that fosters creativity and problem-solving skills among children, Lego introduced diverse product lines catering to various interests like space exploration with their Space sets or pirate adventures with Pirate themes.

Beyond providing endless hours of entertainment, Lego also holds educational value by promoting spatial awareness, logical thinking, and enhancing fine motor skills for children of all ages. Furthermore, Lego’s cultural impact extends beyond playtime as adults embrace it as a form of stress relief or artistic expression through intricate creations showcased at conventions known as ‘AFOL’ (Adult Fans of Lego) gatherings.

Niche Toy Companies Making Waves

Funko Inc. – Captivating Collectibles

Funko Inc. has taken the world by storm with its captivating vinyl collectible figures that have become a cultural phenomenon. What started as a small company in 1998, quickly gained momentum and rose to popularity among fans and collectors of all ages. Funko’s diverse range of products includes figures inspired by beloved characters from movies, TV shows, video games, and even sports icons.

One of the key factors contributing to Funko’s success is its strategic licensing agreements with major entertainment properties. By partnering with companies such as Marvel, Disney, and DC Comics, Funko has been able to bring iconic characters to life through their detailed and adorable figurines.

Whether it’s a miniature Iron Man or a cute Baby Yoda from ‘The Mandalorian,’ Funko delivers collectibles that appeal to fans’ nostalgic sentiments and love for pop culture. The pop culture influence on Funko’s product offerings is undeniable.

With each new release, they manage to capture the essence of characters with meticulous attention to detail while adding their distinctive ‘Funko’ charm. These vinyl collectible figures not only serve as delightful decorations but also facilitate connection and community among passionate fans who share a common love for their favorite franchises.

American Girl LLC – Empowering Girls Through Play

American Girl LLC has revolutionized the toy industry by offering more than just dolls; they provide an immersive experience that encourages girls’ curiosity, empathy, and empowerment. Founded in 1986, American Girl introduced historical dolls representing different eras in American history along with accompanying books that tell inspiring stories about each character’s journey. What sets American Girl apart is its dedication to promoting values such as diversity, inclusivity, and education through playtime adventures.

The brand expanded beyond dolls into books (that tackle relevant topics like friendship, self-expression, and social issues), movies, clothing, and accessories. Young girls can further engage with their favorite characters through imaginative play, crafting their own stories and connecting with relatable role models.

American Girl has successfully fostered a positive representation of girls’ empowerment by encouraging individuality and inspiring young minds to embrace their uniqueness. Through the power of storytelling and play, American Girl fosters a sense of confidence in girls while teaching important lessons about history, culture, and resilience.

Green Toys Inc. – Eco-Friendly Fun for Future Generations

Green Toys Inc. is not only committed to creating fun and engaging toys but also to making them in an environmentally responsible way. This California-based company prioritizes sustainable practices in toy manufacturing from start to finish. They use 100% recycled materials (primarily milk jugs) to create their toys, reducing waste and minimizing the reliance on new plastic production.

By repurposing plastic containers that would otherwise end up in landfills or oceans, Green Toys ensures that each toy they produce has a significantly lower carbon footprint compared to traditional toy manufacturing methods. These eco-friendly toys are free from BPA, phthalates, PVC, or external coatings ¡ª making them safe for children and the planet.

Green Toys aims to raise awareness about environmental impact by showcasing how recycled materials can be transformed into high-quality toys that inspire creativity and playfulness. By instilling eco-consciousness early on and emphasizing the importance of sustainability through playtime experiences, Green Toys paves the way for a greener future while providing endless hours of joy for children.

Lesser-Known Toy Companies Worth Exploring

Melissa & Doug LLC – Captivating Creativity with Wood

Melissa & Doug LLC is dedicated to reigniting imagination through their captivating range of wooden toys designed for children of all ages. With a focus on traditional craftsmanship and high-quality materials, this company has been delivering timeless playthings that spark creativity, problem-solving, and hands-on learning.

Their extensive collection includes everything from puzzles, building blocks, and art supplies to role-play sets and educational toys covering various subjects such as math, science, and language development. By combining simplicity with durability, Melissa & Doug toys encourage children to explore their surroundings while enhancing fine motor skills and cognitive abilities.

Since its inception in 1988 by a husband-and-wife team named Melissa and Doug Bernstein, this family-run company has garnered trust among parents worldwide. Their dedication to providing safe, engaging toys that inspire open-ended play has been the cornerstone of their success.


Funko Inc.’s collectible vinyl figures continue to charm enthusiasts with their pop culture-inspired designs.

American Girl LLC stands as a beacon of empowerment for girls through imaginative play experiences that foster confidence and celebration of individuality. Green Toys Inc. leads the charge in sustainable toy manufacturing techniques while igniting environmental consciousness in young minds.

Moreover, lesser-known companies like Melissa & Doug LLC continue to prove that simple yet well-crafted wooden toys can fuel creativity and inspire generations of curious learners. These companies are not only providing joy but also leaving positive imprints on our society through their products.

In an era where technology dominates many aspects of childhood entertainment, it is refreshing to see these companies thriving by prioritizing imaginative play experiences that promote growth while caring for our planet’s well-being. By supporting these niche toy manufacturers along with established industry giants, we can create a world where every child’s playtime is filled with wonderment while leaving behind a brighter future for generations to come.